HubSpot is an American developer and marketer of all software products for inbound marketing, revenue, and customer service.
Its services and products aim to provide tools for customer relationship management, sociable media marketing, content management, lead creation , web analytics, search engine optimization, live chat, and client support.
With all it offers, HubSpot is a fantastic tool to make the advertising and sales travel smooth for your clients –and assist your organization reap the benefits.
Simply speaking, Hubspot can help you to maximize and simplify your inbound marketing efforts. It is a marketing platform, ranked as the best inbound marketing platform in the world, that serves over 10,000 companies in 65 different countries. The platform scoops up all your present applications, services, support systems, etc., and puts them all into one place, on one stage.
We are confident that after just a short time period with Hubspot as a stage, you’ll quickly find the added value it provides, and how it’s contributing to your organization development. And while the system comes at a cost, let us be fair; the use of many marketing applications simultaneously can be equally as expensive or more. So instead of juggling several log-ins, applications, and having to utilize four screens at the same time simply to keep track of it all — keep it simple, and put all that money into one, easy-to-use platform. Hubspot.
Will HubSpot Work For Your Company?
The answer to this depends on one critical question: Are you ready to commit to great content? If the solution is yes, and you also understand that HubSpot’s applications is just a tool to assist you with your advertising and marketing efforts, HubSpot may definitely be an effective and useful tool to your business.
HubSpot’s methodology has proven its value time and time for thousands of companies. When implemented properly, it is possible to attract more visitors, convert more leads, and much more customers. But, for a few, it’s a theory that can take some getting used to. Plus it takes a lot of work.
Why We Love HubSpot
We all know that was a lot of advice about how HubSpot functions and how it can help grow your company. So we thought we’d share some of our favorite parts of HubSpot while you wrap your head around everything it can do.
If you keep track of your customers in a spreadsheet or use unique apps to your marketing and sales teams, we promise–it doesn’t need to be that challenging. We adore HubSpot because it is the central hub (no pun intended) for everything in our business. We use it to write our blogs, monitor our clients’ action, and send our monthly evaluations. It streamlines communication for our staff since we always know where things happen. Spoiler, they are all in HubSpot.
It’s easy to monitor and measure success.
One of our favourite things about HubSpot is the data that you get. Even better? They recently upgraded their reports to make it even easier to locate the information to track success. Everything is quantifiable and HubSpot makes it easy to navigate and discover the information that matters most to you. You can even customize your accounts or create dashboards to share across your business.
Hubspot’s Pros and Cons
Hubspot is one of the best designed and best marketed marketing automation applications, which explains why they have the highest number of customers among all marketing automation tools.
The platform is user friendly — Hubspot possess a beautifully designed product. Given the sophistication of marketing automation software, they’ve done a great job of making it intuitive for small business owners who have little or no coding skill.
7-day complimentary trial — Most marketing automation programs do a pretty poor job of mitigating the client’s up-front threat (high setup fees, no free trials, and long contracts). While Hubspot do require high setup fees and a contract, they are one of the only tools to offer a free trial.
Educating their users — Maybe the most impressive aspect of Hubspot is the extent to which they invest in educating their customers. Their blog provides an exceptional spot for business owners to learn about internet marketing.
A location for all your tools — Hubspot is convenient in that it has everything in one area. As you could get 99 percent of Hubspot’s performance for free (or cheap) elsewhere, it is convenient having it in one place.
Calls for a 12-month contract — Hubspot contracts are billed yearly by default. Ultimately, marketing automation is something which you’re most likely to use for many decades, so this isn’t too large a problem. However, it would be preferable to have a rolling month-on-month contract.
Very exorbitant cost creep — Even though Hubspot do have a $200/month bundle, marketing automation and CRM integration are simply offered at their 800/month bundle, which comprises just 1,000 contacts. As your requirements and contacts grow, so does that cost (quite quickly ).
Most tools offered by Hubspot are liberated everywhere — Hubspot offers a well-designed set of tools, but there are not any silver bullets in there that couldn’t be found elsewhere for free or cheap.
Technical support is paid — Implementing Hubspot is fairly clear-cut, but if you do require ongoing technical assistance, you are going to need to pay for it.
It’s a remarkable methodology which makes sure businesses stay in control of the outcomes. When you picked HubSpot as your own advertising applications, trust us when we state there’s not any looking back.